Data Axle, portfolio company of Court Square, has acquired Exact Data, a leading provider of multi-channel direct marketing solutions. Exact Data will be integrated into Data Axle’s Data Axle USA division.
Data Axle is a leading provider of data, data-driven marketing and real-time business intelligence solutions for enterprise, small business, nonprofit and political organizations. The company’s solutions enable clients to acquire and retain customers and enhance their user experiences through proprietary business and consumer data, artificial intelligence/machine learning models, innovative software applications and expert professional services.
Exact Data has been a trusted leader in the multi-channel direct marketing industry since 1999. Exact Data is a prominent source of online and offline consumer behavioral data, specializing in postal, email and telephone list solutions.
Through the acquisition, Data Axle USA can now offer the industry’s most comprehensive set of data-driven marketing solutions for the SMB market from the ease and accessibility of Exact Data’s online platform to Data Axle USA’s powerful suite of products and services. This acquisition also substantially expands the Data Axle USA client base, bolstering its total SMB client count to over 40,000 organizations.