Transaction

Providing product and consumer insights to the Fortune 500

Partnering with Summit Park will help Curion further disrupt the industry and accelerate their growth

Date:
Deal Type:
Role:
Sectors:
  • Insights Data and Analytics

JEGI CLARITY has advised Curion, a portfolio company of Monroe Capital, on their sale to Summit Park.

Headquartered in Chicago, Illinois, Curion is a data-driven provider of product and consumer insights to the Fortune 500. The Company specializes in performing full-service consumer qualitative and quantitative insights research for brands spanning the full product innovation lifecycle, including ideation, testing design, execution, and analysis. Having conducted over 35,000 product tests in its 30-year history, Curion leverages its market leading data to benchmark product category data with its innovative Curion Score™ offering, providing unparalleled information to leading brands in the food and beverage, quick serve restaurant, personal care, home care, and durable goods industries.

Partnering with Summit Park, a Charlotte, North Carolina-based private investment firm, will help Curion further disrupt the industry and accelerate their growth. With this investment, Curion will continue to expand their services and grow their platform to be a world-class leader in consumer product insights.

The JEGI CLARITY team ran a great sales process that resulted in a positive outcome for Curion and Monroe.  They worked tirelessly from the start of the process until the closing to highlight the company’s strengths to the marketplace, find the right potential buyers and negotiate the transaction.  As is frequently the case, there were some market challenges along the way, and JEGI CLARITY stayed on top of all of them to keep all parties moving toward a successful result.  Our firm has a long relationship with JEGI CLARITY, and we are pleased with the result that they were able to drive in this transaction.

Chris Larson, Managing Director – Equity Group, Monroe Capital

Share this on: