JEGI CLARITY has provided both M&A and Debt Advisory services to support ECI on their acquisition of Croud.
Croud is a global full-service digital marketing company redefining how businesses achieve sustainable growth in today’s marketing landscape. With over 600 in-house digital specialists and a global marketplace of 2,900 digital marketing domain experts, Croud delivers a full spectrum of integrated marketing solutions. From brand strategy and performance media to social, creative, and data-driven insights, Croud’s unique delivery model provides clients with the expertise needed in a rapidly evolving digital marketplace.
ECI is an experienced mid-market private equity firm, having partnered with over 250 growth businesses. This investment, made through their £1bn fund, ECI 12, secures a majority stake in the business, enabling Croud’s leadership team to continue scaling as a global leader in digital-first, tech-enabled marketing.
In partnership with ECI, Croud is set to expand the business through further acquisitions and organic growth. The investment will enable Croud to retain its leadership in media, data and creative services benefiting current clients, such as Amazon Prime, Aston Martin, Coach, Nespresso, and the VF Group (including Timberland), who will continue to access the most competitive marketing capabilities.
We couldn’t be happier to be backing Croud and we extend our thanks to Jonathan, Vangelis and the team at JEGI CLARITY for their invaluable support. Their deep subsector knowledge is an obvious strength, which combined powerfully with great skills on execution and a lot of hard work alongside us. We’re delighted to have this deal on our shared track record.
Rory Nath, Investment Director, ECI Partners