JEGI CLARITY has advised Connexity, a portfolio company of Symphony Technology Group, on their acquisition of Skimlinks, a monetization solution for commerce-oriented publishers.

Connexity’s Retail Performance Marketing Network connects retailers with high-value, hard-to-find shoppers who are searching for specific products online. In similar fashion, Skimlinks manages a global network of online publishers who increasingly rely on lead generation revenue to monetize their audiences and advertising inventory. Bringing Connexity’s retailer relationships and their marketing budgets to Skimlinks’ publisher network will create added scale on both sides of this marketplace while improving both marketing reach for brands and monetization yield for publishers.

Connexity’s acquisition of Skimlinks creates the largest independent customer acquisition channel for ecommerce, adding thousands of new retail-oriented publishers and consumer-facing media brands. The companies’ combined reach will drive nearly $2.5 Billion in commerce annually. Merchants advertising on Connexity will benefit from direct access to high-quality traffic sources on Skimlinks, including marquee publishers such as Condé Nast, DotDash, Hearst, and Vox Media. Skimlinks publishers will benefit from access to incremental monetization opportunities available from Connexity’s merchant advertisers, including brands like Dell, Wayfair, Chewy, Kohl’s, Skechers and more.