Insights and data to accelerate revenue growth

CIP capital acquires Sales Benchmarking Index (SBI) to capitalize on corporate demand for growth consulting services in low growth economic environment

Deal Type:
  • B2B Information and Events
  • Insights Data and Analytics
  • Technology and Consulting Services

JEGI CLARITY has advised CIP Capital, a New York based private equity firm, on their acquisition of Sales Benchmark Index (SBI), a management consulting firm.

Founded in 2006, headquartered in Dallas, TX, SBI is a leading provider of consulting services focused exclusively on sales driven growth. SBI goes to market using the Revenue Growth Methodology, a benchmarking method that helps clients accelerate their rate of revenue growth. SBI assists its clients by aligning sales, pricing, marketing, and product management strategies with both human resources and the external marketplace. SBI provides growth-focused consulting, insights and benchmarking data to enterprise clients and private equity firms across North America and Europe.

SBI has partnered with CIP Capital to accelerate growth and more aggressively invest in its specialty practice areas, delivery capabilities, and benchmarking solutions. SBI expects to double its headcount over the next 12-18 months as part of its growth plan. SBI will also selectively pursue acquisitions that help build expand its practice areas within the sales and marketing function. As part of the transaction, the SBI management team will continue to lead the firm during its next phase of growth and retain a significant ownership stake alongside CIP Capital.

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