Leonis Principal, Inc. (d/b/a “Leonis Partners”) and The Jordan Edmiston Group, Inc. (d/b/a “JEGI CLARITY,” and together with Leonis Partners, the “Parties”) have entered into a proposed combination agreement (the “Transaction”). The Transaction is subject to approval by the Financial Industry Regulatory Authority (“FINRA”) and in the UK by the Financial Conduct Authority (“FCA”). The Parties will continue to be two distinct entities and businesses until the Parties obtain FINRA's and the FCA's approval of, and close, the Transaction. Click here for more information.
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  • Briefing Media, a portfolio company of Kester Capital LLP has been sold to Lyceum Capital Partners
Transaction

European leader in agri intelligence, information and events

The acquisition by Lyceum Capital will enable the founders to expand Briefing Media globally and into new products and solutions

Date: July 2015
Deal Type: Private Equity Exit
Role: Sell-side M&A
Sectors:
  • B2B Information and Events
  • Insights Data and Analytics
  • Technology and Consulting Services

JEGI CLARITY acted as sole corporate finance advisor to all shareholders of Briefing Media on their sale to Lyceum Capital.

Briefing Media is the leading provider of business information and marketing solutions to the UK agricultural sector.

The company has grown very rapidly in recent years and today reaches in excess of 250,000 people across multiple platforms through its industry leading brands which include Farmers Guardian, Arable Farmer, Dairy Farmer, LAMMA, Croptec and Agrimoney.

With the backing of Lyceum Capital, Briefing Media will accelerate its growth strategy through broadening its reach, rolling out additional services, international expansion, as well as through the selective acquisitions of complementary businesses.

JEGI CLARITY took great trouble to really understand our business before preparing a deal process strategy. They have managed a complex process with multiple bidders in a thorough, methodical and highly professional manner. I am delighted with the outcome for both our exiting and new investors. Thanks in large part to JEGI CLARITY, our business is well positioned for the next phase of growth.

Neil Thackray, CEO, Briefing Media

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