Leonis Principal, Inc. (d/b/a “Leonis Partners”) and The Jordan Edmiston Group, Inc. (d/b/a “JEGI CLARITY,” and together with Leonis Partners, the “Parties”) have entered into a proposed combination agreement (the “Transaction”). The Transaction is subject to approval by the Financial Industry Regulatory Authority (“FINRA”) and in the UK by the Financial Conduct Authority (“FCA”). The Parties will continue to be two distinct entities and businesses until the Parties obtain FINRA's and the FCA's approval of, and close, the Transaction. Click here for more information.
Contact
Transaction

Changing the face of global programmatic media solutions

Bridgepoint will support MiQ’s existing management team to deliver the next phase of programmatic media solutions, with a focus on continued international expansion and client growth

Date: September 2022
Deal Type: Private Equity Exit
Role: Buy-side M&A
Sectors:
  • Insights Data and Analytics
  • Marketing Services and Technology

JEGI CLARITY has advised Bridgepoint on their investment in MiQ.

MiQ, one of the largest global programmatic media partners in the world, was founded in London in 2010 by Gurman Hundal and Lee Puri and has transformed into a major global player in helping businesses to scale and deliver proven ROI through its media offering, analytical solutions and tech platform. The company turns data into high-performing advertising campaigns and provides real-time insights to drive tangible business change.

Bridgepoint was selected due to its cultural and strategic alignment, and its ability to strengthen MiQ’s rapid growth trajectory through its experience in product development strategies and assisting businesses with their global expansion plans. As part of the partnership, Bridgepoint will support MiQ’s existing management team to deliver the next phase of programmatic media solutions, with a focus on continued international expansion and client growth.

View press release
Share this on: