Transaction

Changing the face of global programmatic media solutions

Bridgepoint will support MiQ’s existing management team to deliver the next phase of programmatic media solutions, with a focus on continued international expansion and client growth

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Sectors:
  • Insights Data and Analytics
  • Marketing Services and Technology

JEGI CLARITY has advised Bridgepoint on their investment in MiQ.

MiQ, one of the largest global programmatic media partners in the world, was founded in London in 2010 by Gurman Hundal and Lee Puri and has transformed into a major global player in helping businesses to scale and deliver proven ROI through its media offering, analytical solutions and tech platform. The company turns data into high-performing advertising campaigns and provides real-time insights to drive tangible business change.

Bridgepoint was selected due to its cultural and strategic alignment, and its ability to strengthen MiQ’s rapid growth trajectory through its experience in product development strategies and assisting businesses with their global expansion plans. As part of the partnership, Bridgepoint will support MiQ’s existing management team to deliver the next phase of programmatic media solutions, with a focus on continued international expansion and client growth.

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