JEGI CLARITY has advised Bridgepoint on their investment in SAMY Alliance.
Founded in 2012, SAMY specialises in delivering cutting-edge social-first marketing services, combining proprietary software and advanced analytics tools to empower brands in the social and influencer media space. Today, the company operates across 15 countries with over 600 employees, serving a well-diversified blue-chip client base.
Since JEGI CLARITY supported Bridgepoint on their initial investment in August 2023, the business has focused on laying the groundwork for sustainable growth, including identifying and advancing acquisition opportunities to accelerate future growth.
The digital marketing sector, and social media marketing in particular, continues to experience rapid growth, driven by businesses prioritising social media marketing as a strategic imperative and by the increasing importance of influencer-led marketing in engaging consumers. This favourable market dynamic is expected to support long-term double-digit annual growth rates.
The transaction will reinforce SAMY’s leadership in social media marketing. Additionally, SAMY will enhance its technology platform, expand into new geographies and industries, and continue to develop its M&A strategy.