Leonis Principal, Inc. (d/b/a “Leonis Partners”) and The Jordan Edmiston Group, Inc. (d/b/a “JEGI CLARITY,” and together with Leonis Partners, the “Parties”) have entered into a proposed combination agreement (the “Transaction”). The Transaction is subject to approval by the Financial Industry Regulatory Authority (“FINRA”) and in the UK by the Financial Conduct Authority (“FCA”). The Parties will continue to be two distinct entities and businesses until the Parties obtain FINRA's and the FCA's approval of, and close, the Transaction. Click here for more information.
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Transaction

Fueling a social-first integrated digital marketing company

The deal will accelerate the company’s growth and internationalization to become a global reference for integrated marketing solutions based on data and creativity.

Date: August 2023
Deal Type: Private Equity Exit
Role: Buy-side M&A
Sectors:
  • Marketing Services and Technology

JEGI CLARITY has advised Bridgepoint on their investment in SAMY.

Samy Alliance, headquartered in Madrid, operates in more than 50 markets with offices in 14 countries and more than 400 employees.

The company develops complete digital strategies for brands: research and market intelligence, data and analytics, social media, digital content, creative, influencer marketing, communications, and public relations. It has recently been recognized as a great place to work by being awarded the Happy Index at Work 2023 certification.

The transaction will help the company accelerate achieving the objectives defined in its strategic plan and consolidate its position as the reference player in the digital marketing sector worldwide.

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