Leonis Principal, Inc. (d/b/a “Leonis Partners”) and The Jordan Edmiston Group, Inc. (d/b/a “JEGI CLARITY,” and together with Leonis Partners, the “Parties”) have entered into a proposed combination agreement (the “Transaction”). The Transaction is subject to approval by the Financial Industry Regulatory Authority (“FINRA”) and in the UK by the Financial Conduct Authority (“FCA”). The Parties will continue to be two distinct entities and businesses until the Parties obtain FINRA's and the FCA's approval of, and close, the Transaction. Click here for more information.
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Transaction

Activating multi-channel marketing content creation and distribution globally

This investment from Bridgepoint will support the existing management team to deliver the next phase of Team ITG's development internationally

Date: March 2022
Deal Type: Private Equity Exit
Role: Buy-side M&A
Sectors:
  • Digital Media and Content
  • Marketing Services and Technology
  • Technology and Consulting Services

JEGI CLARITY has advised Bridgepoint on their acquisition of Inspired Thinking Group (Team ITG), a portfolio company of Equistone.

Headquartered in Birmingham, UK, with over 1,000 employees across offices in Europe and America, Team ITG is a technology-led, multichannel marketing activation business. The company is transforming the way global brands operate their marketing and has already become the ‘go-to’ solution for many major corporations, including some of the world’s most recognizable brands: GSK, Jaguar Land Rover, Heineken, PUMA, Currys, and many more.

This investment from Bridgepoint will support the existing management team to deliver the next phase of Team ITG’s development internationally, focused on U.S. growth with its cloud-based marketing technology and marketing services.

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