At the forefront of fashion e-commerce

Following the buy-out from News International, Brand Alley will focus on accelerating growth through further investment in technology

Deal Type:
  • Marketing Services and Technology

JEGI CLARITY acted as sole corporate finance advisor to the shareholders of Brand Alley, following a strategic review by the shareholders, News International and BrandAlley S.A.,

BrandAlley UK (“BAUK”) was launched in 2008 as a joint venture between BrandAlley S.A. and News International. Since inception, BAUK has been at the forefront of the online designer private sales model in the UK, rapidly growing sales volume and revenue and winning multiple industry awards.

In 2012 it launched a successful ancillary service in Outlet, a permanent designer catalogue available on its site.

As the UK’s #1 fashion private sales site, BAUK has unparalleled relationships with over 500 major brands, including many of the most popular designer and high street brands in the UK, as well as a loyal and growing membership base of 1.6m.

Following the MBO, led by the CEO Rob Feldmann and backed by private investors, the business will use the additional committed funds to continue and accelerate growth through further investment in customer relationship management and enhancing the existing website, mobile and social offering.

JEGI CLARITY did an excellent job for us. The process involved multiple parties from different geographies, with complex commercial issues to manage, all on an extremely tight timeline. They worked incredibly hard to get the deal closed, and we highly valued their insight and energy as well as the pragmatic approach they took to making it happen.

News International

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