JEGI CLARITY was the sole corporate finance advisor to the shareholders of betty on all aspects of the transaction including deal strategy, negotiation and execution.

Founded in 2001, betty established itself as one of the country’s leading young TV production companies – specializing in producing high-quality primetime contemporary factual television for the BBC, Channel 4, ITV and Sky. The award-winning indie’s hit formats include Country House Rescue, The Food Hospital, Freaky Eaters and Beauty and the Beast amongst many other titles.

Discovery Communications is the world’s number 1 non-fiction media company reaching more than 1.5 billion cumulative subscribers in over 200 countries.

The acquisition of betty is central to Discovery’s strategy of reaching the female demographic across its female lifestyle flagship channel, TLC. In this unique deal, betty will continue to operate independently from its London headquarters and all of its staff will be retained.

Discovery will bring the global infrastructure that will allow betty’s output to be maximized worldwide as well as providing a production foothold for betty in the USA.