Transaction

Creating the UK’s second largest digital media group

The combined business, renamed Arena BLM, almost doubles Havas’ media presence in the UK

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  • Marketing Services and Technology

JEGI CLARITY acted as sole corporate finance advisor to the shareholders of Arena on their acquisition of BLM having identified BLM as the optimal acquisition target.

At the time of the transaction, Arena was Havas Media’s fastest growing tailor-made communications network, operating in 8 markets following the acquisition of BLM.

BLM was the UK’s leading independent media agency, managing billings of £123 million.

The enlarged operation, together with Media Contacts, gives a collective digital capacity that makes it the country’s second largest digital media group.

The combined business, renamed Arena BLM, almost doubled Havas’ media presence in the UK, which reflected its strategy of consolidating growth in core mature markets and building on the success of its UK brands.

JEGI CLARITY played a key role in initiating this transaction and bringing it to a successful conclusion. Crucially, their negotiation skills enabled us to create a properly incentivizing structure and maintain a spirit of partnership with our UK management team going forwards.

Joaquín Bohorquez, Global CEO, Arena Media Communications
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