Leonis Principal, Inc. (d/b/a “Leonis Partners”) and The Jordan Edmiston Group, Inc. (d/b/a “JEGI CLARITY”) have closed their previously announced transaction. Stay tuned for the new brand!
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Transaction

Creating lasting customer connections with global loyalty solutions

The investment by OpenGate Capital will help Annex Cloud achieve their next stage of growth

Date: February 2022
Deal Type: Founder Sale
Role: Sell-side M&A
Sectors:
  • Marketing Services and Technology
  • Software

JEGI CLARITY has advised Annex Cloud on their investment from OpenGate Capital.

Founded in 2011, Annex Cloud provides a turnkey loyalty management platform that helps brands engage, retain, and grow customer relationships at scale. The company’s modular and comprehensive engagement suite delivers unique one-to-one experiences that build lasting customer bonds and drive growth. Annex Cloud manages millions of members and serves a global set of customers in a variety of industries, including retail, consumer packaged goods, healthcare, automotive and consumer services.

Partnering with OpenGate Capital will help Annex Cloud advance their enterprise capabilities and expand their presence in the market. With this investment, Annex Cloud will continue to focus on long-term growth as a leader in loyalty management.

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