AGENDA, the leading event for the streetwear and action sports industries, has joined with Reed Exhibitions, the world’s leading trade show organizer.

AGENDA, with four shows a year in Long Beach and New York City, specializes in uniting the full spectrum of the action sports, streetwear, lifestyle and sneaker culture, while creating a unique environment with an emphasis on style, art, music and culture.

AGENDA and Reed will collaborate on the development of unique content and drive the continued enhancement of customer value and unique experience for this growing retail segment.

“In the ten years since we launched AGENDA, we have really seen it grow dramatically from a business standpoint, but more importantly we’ve seen the AGENDA Show evolve in terms of the positive experience and unique environment that our customers expect when they enter one of our shows,” said Aaron Levant founder of the AGENDA Show.

Continued Levant, “We are really excited to work with a world class exhibition company like Reed. Reed is the global leader in exhibitions with over 450 events and offices in 36 countries. We know Reed is the best because of their truly global view of the tradeshow landscape.”

Levant also indicated that Reed was attractive because the partnership provides the ability to explore new opportunities and new markets.

Greg Topalian, Senior Vice President at Reed Exhibitions and originator of the ReedPOP portfolio, agreed with Levant. “AGENDA is a B to B industry but it’s a great cultural fit with what we have developed at our pop culture events. The feel, authenticity and respect for the markets served have been, and will continue to be, the keys to AGENDA’s success.”

Topalian first launched New York Comic Con and since then the ReedPOP group has added the PAX events and C2E2. In fact Levant’s interest in Reed was first piqued after he visited New York Comic Con.

Mr. Levant said that Seth Haber, his former partner, having sold his share of AGENDA to Reed Exhibitions, will be leaving to pursue other interests. “I have loved working with the AGENDA Shows’ exhibitors, buyers and visitors, and I am excited to watch Aaron and Reed Exhibitions take AGENDA into the future,” said Haber.

Levant expressed, “Seth was a great partner and played an instrumental role in the growth and success of AGENDA. For some time, he and I had been talking about his desire to focus on some other initiatives and this gives him that opportunity. I’m happy he has the chance now and thankful for all he has contributed to AGENDA in his time here. We all wish him the best of luck in his future endeavors.”

AGENDA was first launched in 2003 in Long Beach with 33 brands represented. Today that event occurs twice a year in Long Beach and will be supported by 550 brands this January. The NYC show was first launched in 2010.