JEGI CLARITY has advised Advertiser Perceptions on their investment from Eureka Equity Partners.
Founded in 2002, Advertiser Perceptions is the leading provider of research-based strategic market intelligence and insights to the media, advertising and AdTech industry, helping some of the largest and most innovative global media and AdTech companies in the world strengthen their brands, improve product offerings and increase revenue. The Company provides brand tracking, syndicated insights, customized solutions and B2B expert community solutions.
The investment by Eureka Equity Partners will enable Advertiser Perceptions to expand their business and achieve their next level of growth. Eureka Equity Partners’ experience investing in business information services companies and supporting growth acceleration is an asset as Advertiser Perceptions continues to enhance the services they deliver to current and future clients.
As first time sellers with a great story to tell, we knew we needed a banker to represent us that could provide a strong guiding hand throughout the process, position and market the business to both strategic and private equity buyers in compelling fashion, create a high level of competitive tension throughout the bidding process, and help steer us around the many hurdles of final negotiations. By every measure, JEGI CLARITY excelled from start to finish. Overall, their strategy and tactics proved to be right on point in numerous phases of the process, from helping our QofE provider in addressing our cash basis accounting to adding a mini round post LOI for bidders to firm up debt. The JEGI CLARITY Team also played a pivotal role in the final stages of due diligence and negotiations, embracing long nights and lost weekends to maintain a tight timetable and smooth process right through to the closing. All in all, JEGI CLARITY scored a perfect 10!
Randy Cohen, Co-Founder & CEO, Advertiser Perceptions