Harte Hanks (NYSE: HHS) a leader in developing customer relationships, experiences and defining interaction led marketing, today announced the acquisition of privately-owned 3Q Digital, Inc., a leading digital marketing agency, adding pace towards achieving Harte Hanks’ strategic goal of leadership in customer interaction. The transaction closed on March 16, 2015. Under the terms of the definitive agreement, Harte Hanks paid an initial sum with additional consideration payable upon the achievement of challenging performance goals over the next three-year period. Harte Hanks expects this transaction to be accretive to 2015 performance.
JEGI CLARITY (www.jegiclarity.com), the leading independent investment bank for the global media, information, marketing, software and tech-enabled services sectors, headquartered in New York, NY, advised 3Q Digital.
3Q Digital provides a technical mastery of digital media combined with a relentless focus on clients’ business objectives and marketing performance opportunities. They offer unparalleled expertise in search marketing execution, primarily in paid search, but also including paid social, paid mobile and search engine optimization. The 3Q Digital team has more than 120 skilled digital marketers at its main offices in San Francisco, San Mateo, San Diego and Chicago. 3Q Digital has a powerhouse roster of major clients, including Symantec, SurveyMonkey, Wine.com and California Closets.
Robert Philpott, Harte Hanks’ CEO, commented, “3Q Digital is an ideal and compelling complement to the Harte Hanks story, and I welcome them to our team. The most critical points in a customer journey are the moments when an individual interacts with one of our clients’ brands. Harte Hanks believes the relevance and connectivity of these interactions are fundamental to driving marketing performance. 3Q Digital strengthens our capabilities and expertise to effectively manage these interactions in the paid digital world.”
David Rodnitzky, 3Q Digital Chief Executive Officer and co-founder, commented, “We at 3Q Digital are ready for the next stage of our evolution. 3Q Digital has already established our reputation as a thought leader in performance marketing. We look forward to expanding that expertise as a part of Harte Hanks and bridging the interactions that occur from traditional marketing to digital marketing.”
3Q Digital is a leading digital marketing agency headquartered in Silicon Valley. 3Q Digital has a strong track record of forging deep partnerships with innovative, growth-driven companies. The company’s services span across SEM, social, display, SEO, mobile and video advertising. For more information, visit www.3QDigital.com
Harte Hanks partners with clients to deliver relevant, connected and quality customer interactions. The company’s unique approach starts with discovery and learning; leading to customer journey mapping, creative and content development, analytics and data management; and ends with execution and support in a variety of digital and traditional channels. Harte Hanks does something powerful, it produces engaging and memorable customer interactions to drive business results for its clients, which is why the company is famous for developing better customer relationships, experiences and defining interaction led marketing. For more information, visit www.hartehanks.com
Thank you, JEGI CLARITY, for guiding us through the sale process. I can’t imagine how anyone could have provided us with better strategy, management, and execution. The fantastic result of the transaction speaks for itself.Maury Domengeaux, CFO, 3Q Digital