Content creation and syndication for technology marketers

1WorldSync acquires CNET Content Solutions in rapidly consolidating ecommerce product content marketplace

Deal Type:
  • Digital Media and Content
  • Marketing Services and Technology
  • Software

JEGI CLARITY has advised RedVentures, a portfolio company of General Atlantic, in the divestiture of CNET Content Solutions (CCS) to 1WorldSync, with backing from Battery Ventures.

CNET Content Solutions is a leading content-as-a-service provider to global consumer technology brands.  Leveraging a SaaS delivery platform and sophisticated content analytics, CCS partners with manufacturers, distributors and retailers to create and syndicate structured product information and rich product content to power ecommerce, creating marketing efficiency for brands and improving the online experience for customers and buyers.   

CCS is the content syndication authority in the consumer electronics category, connecting product manufacturers with a global network of leading retailers such as Amazon, Best Buy, Walmart, Staples and more.

This complex corporate divestiture highlights JEGI CLARITY’s global reach, sector knowledge and the strength of our execution team.  The project began before Red Ventures had closed on the acquisition of CNET Media, from which CCS was divested, and progressed from engagement to definitive agreements in only eight weeks.  We quickly accessed relevant strategic and PE buyers; communicated the CCS opportunity; and generated strong competition and pricing for the business.

“We really appreciate JEGI CLARITY’s total commitment and sage advice throughout this process. It was a whirlwind timeline, and the JEGI CLARITY team delivered at every step of the process … We trusted JEGI CLARITY with the largest divestiture in the history of Red Ventures and the outcome could not have been better.”

Murphy Clark, EVP, Corporate Strategy and M&A, Red Ventures

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