Data-Driven Growth in the Media, Information, and Event Industry


This report was produced in partnership with H2K Labs. H2K Labs empowers media, events, and digital information companies to thrive in a rapidly evolving market. For more information, please visit

Since data is the lifeblood of businesses in the media, information, and event industry and the service providers who support them, we surveyed industry leaders about their challenges and usage of data to drive profitable revenue growth. The study, conducted in April and May 2023, collected data from over 100 executives of the largest and leading companies covering all facets of B2B and B2C media, information, event, and marketing service providers. We also included in the survey a selection of investors, private equity, and venture capital firms to gain their perspectives and views on this industry. Since not all questions were appropriate for each audience, not all respondents were asked every question. Unless otherwise specified, all results in this study are among leaders at media, information, and event companies.

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