Case Studies

Building a global powerhouse in ecommerce content production

We advised Bertram Capital on the sale of its portfolio company, CreativeDrive, to Accenture Interactive 

Primary Sector:
  • Marketing Services and Technology

Background

JEGI CLARITY is a leading advisor in the content production marketplace, so CreativeDrive was quick to catch our eye as “one to watch” shortly after taking an investment from Bertram.  As we often do with clients, we developed a close working relationship with the company years in advance of potential sale transaction, sharing insights and information to help them chart their course.  We were ultimately selected as their M&A transaction advisor because we had added value as a trusted business advisor.     

Sector Context 

eCommerce continues to grow at over 20% annually and now exceeds 20% of total retail spending.  For marketers, scaling and maintaining their ecommerce operations is highly complex and requires major investments in 24/7 infrastructure, including support services.  The ecommerce tech and services ecosystem is flourishing as a result.  Software.  Digital advertising.  Affiliate networks.  Consumer apps.  Payment platforms.  Specialist agencies.  All have a hand in making ecommerce hum.   

Yet underneath it all, one major “pain point” continues to vex brands:  how to efficiently produce and manage the massive quantities of content, images and data, required to sell products online.  Enter CreativeDrive.             

Our role 

JEGI CLARITY has completed more transactions in the Content Production category than any other firm, spanning long form entertainment content, post-production services, online visual merchandising, social content, CGI and good old-fashioned brand creative.   

We met early and often with the owners of CreativeDrive, Bertram Capital, to keep them updated on key developments in the sector.  And stayed in constant contact with management to help them review acquisitions and fine tune their go-to-market strategy.  We helped them identify and cultivate the very best strategic buyers for the business, including Accenture Interactive.    

Transaction Detail 

CreativeDrive is a tech-driven content production company that simplifies, automates and scales the creative asset production process.  Leveraging a global network of content production studios and proprietary workflow software, CreativeDrive works with major brands such as Estee Lauder, Michael Kors and Walmart to create, localize and distribute digital marketing content for large-scale ecommerce programs. 

Under a managed service model, Creative Drive generates dramatic cost, process and time-to-market efficiencies for brands and retailers whose ecommerce programs often entail the production and management of hundreds of thousands of digital marketing assets spanning photography, videos, CGI and Augmented Reality. 

CreativeDrive’s world class team and technology represent a highly strategic extension of Accenture’s digital marketing, media and commerce service offerings, which now comprise the largest digital agency in the world.

Share this on:

Our Transactions

Read more about our Marketing Services and Technology transactions