Month: February 2025
Power of 3: Digital Marketing Services | The Investment Opportunity
Power of 3: Digital Marketing Services
Digital Marketing Services | The Investment Opportunity
After facing challenges in previous years, the digital marketing services industry is experiencing renewed optimism, with social and influencer marketing consistently outperforming the broader sector. As a result, agencies are actively pursuing M&A, enhancing integrated capabilities, and leveraging AI and data analytics to drive growth and capitalize on market tailwinds.
In our latest Power of 3 series, we interview leaders from across the global digital marketing services industry to hear how they are staying ahead in an increasingly competitive and buoyant market. We explore their outlook for the year ahead, the key opportunities for their businesses—including from an M&A perspective—and their top priority areas for growth.